ABC Consumer Insights Internship – Burbank, CA - Summer 2020
Job Summary:
The ABC Consumer Insights department oversees brand, content, and strategy research projects for ABC. Working in close collaboration with the ratings and analytics team, the consumer research team conducts qualitative and quantitative research with core consumers to inform and impact departments across the division, including Development, Programming, Marketing, and Strategy teams.
Responsibilities:
A Day in the Life:
- Assisting in data analyses, proof-reading and writing surveys, discussion guides, and reports
- Viewing and analyzing focus groups
- Reviewing and writing summaries of syndicated reports for marketing and strategic purposes
- Producing regular reports/memos on industry news and trends
- Tracking and reporting on Nielsen ratings for ABC and competitive programs in primetime
- Assist in the daily execution of core ratings report
Basic Qualifications:
What You Bring to the Role:
- Strong strategic critical thinking and analytical skills
- Demonstrated interest in Consumer Insights/Market Research
- Strong oral and written communication skills
- Relationship builder, who excels in a collaborative environment
- Strong organizational and time management skills
- Proficiency in Microsoft Excel and PowerPoint
- Strong attention to detail
- Ability to prioritize competing tasks
Preferred Qualifications:
- Interest in the television/entertainment industry preferred
- Solid knowledge and understanding of TV research and Nielsen software
- Previous experience working at a network or studio (research department preferred)
- Advanced Excel knowledge (VLOOKUP, pivot tables, SumIF, etc.)
- Advanced knowledge in mathematics/statistics
- Experience using Tableau
Required Education
- Junior, Senior (or recently graduated) with a Bachelor’s degree in Marketing, Economics, Business, Sociology, Psychology or other related quantitative field
- GPA of 3.0 or higher
Additional Information:
- Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
- Must be at least 18 years of age
- Must not have completed one year of continual employment on a Disney internship or program.
- Must possess unrestricted work authorization
- Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)
- Program Dates: Interns must be fully available from May 2020 – August 2020. Must be able to work 40 hours per week.
- Required Materials: Resume and transcripts must be uploaded at the time of online application.
- Transportation: Interns must have reliable transportation to get to and from work for the duration of their internship program.
- Housing: Interns must provide their own housing for the duration of their internship program
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Walt Disney Television, which is part of a business segment we call Walt Disney Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.